Why Amazing Listing Marketing Helps to Sell Houses…

When a house goes on the market, the first two to four weeks are critical to the listing. This is the HOT time for you to capture the buyers who are already in the market, ready willing and able to buy. They have seen the existing inventory and have rejected it, either the price was not right or it didn't suit them. They have alerts set up with their agents and are hungry for new listings. This is the time you are most likely to experience excited buyers, eager for a fresh new listing.
Neither the seller(s) nor the agent controls the market, which dictates what a buyer is willing to pay for a home, but what we CAN control is pricing it correctly and marketing the heck out of it. Some sellers might think that pricing it correctly is just the lazy agent’s answer to sell a house. If that were true, we wouldn’t devote the amount of resources we do to marketing properties.

The market has greatly improved in our area of Ocean County, with more buyers out looking, and more homes going under contract.  Pricing, however, is expected to stay stable, with normal 3-5 % appreciation expected for this year.   It’s a great market to sell right now, and many sellers are finding that they are pleasantly surprised at their home’s value today vs just a year or two ago. 

We have a proven strategy to get you the most for your home, with the quickest time to close, price right and market aggressively. Each house is unique and we craft a marketing strategy to fit each home's special qualities. We market to potential buyers, both local and out of area (including international), and we market to other Realtors working with buyers in your area. We highlight the best features of your home and absolutely saturate the internet with your listing. In fact, each listing has it’s own custom designed website, just for that listing.

You will be able to see week by week how many buyers are “visiting” your listing. If there is a buyer out there looking, they WILL know about your home.

The longer a property sits on the market the more likely a buyer is going to think:

1) the seller doesn't really want to sell or
2) the seller must be desperate by now or
3) what’s wrong with the house?

In any of the scenarios the buyers are going to, more often than not, want to discount their offer more than they would if they think they are competing with other buyers. You will be able to see week by week how many buyers are “visiting” your listing. If there is a buyer out there looking, they WILL know about your home.
We have a a listing marketing and management toolbox which contains over 50 possible tactics to market, manage and sell your listing. We sit with you, assess your home and create a strategy specific to your listing.